Anna Moynihan, 42, and her husband Paul Moynihan embarked on a personal journey in 2022. After being made redundant from their jobs in marketing for event planning and start-ups during Covid, they decided to start TaskHer.

Anna revealed that the current representation of women in the trades industry is less than five per cent, the lowest among all industries.

This stark gender disparity prompted them to establish TaskHer, with the mission to inspire more women and girls to pursue careers in the sector. Today, they have a team of 50 tradeswomen and have completed over 1,800 jobs across London.

TaskHer's entry into the construction world was marked by innovation. Anna explained, "We bring a unique set of skills that traditional tradespeople often lack."

Most tradespeople are incredible with their hands and at their jobs, but most aren't good at marketing themselves.

"And especially women, they aren't great at marketing themselves - they often underquote for their work as well because women in trade are few and far between, so they end up being priced down. They earn less in general than tradesmen, so it was something we knew we could support with our skill set,” she added.

TaskHer is currently in talks with local councils about visiting schools with tradeswomen and talking to leavers at careers fairs to show the trade route as an option for young girls.

Anna said, "They need to see that they can get their hair and nails done and be out clubbing but also fixing boilers during the day."