Following the overwhelming success of the 2023 ‘Check Your Tools’ initiative, which featured a viral video viewed by almost 700,000 people, MKM has set its sights on expanding its impact this year, in part by launching a 3,000-strong exclusive line of MKM-branded underwear in collaboration with The OddBalls Foundation.

Playing the lead role in this year’s campaign, MKM’s towering 6’5” mascot 'Bricky' will be front and centre, taking to the catwalk in an obscenely large pair of branded underwear in the official 2024 Check Your Tools video and making special appearances alongside The OddBalls Foundation’s University Ambassadors at MKM branches nationwide.

The ginormous walking brick will also attend select Hull City football matches; Hull vs. Middlesbrough on April 10th, Hull vs. QPR on April 13th, and Hull vs. Ipswich on April 27th, leafleting and supporting The OddBalls Foundation’s team to deliver testicular cancer awareness training to staff and customers.

Campaign excitement will continue at the Hull Kingston Rovers MKM Takeover Day during the Hull KR vs. Wigan Warriors match on April 26th, with Bricky entertaining crowds by firing the MKM/OddBalls branded underwear from a cannon.

On 1 June, MKM will round off the Check Your Tools campaign as a sponsor of The OddBalls Foundation Festival, where people from all over the country gather for a fun day of rugby, hockey and netball at the University of Nottingham Sports’ Highfield's Complex & the Nottingham Hockey Centre to raise awareness of The OddBalls Foundation.