The survey, conducted by DEWALT and WorldSkills International, polled young professionals across 69 countries and regions competing at WorldSkills Competition 2024 about their motivations, inspirations, and passions to better understand the new generation entering the skilled trades.

According to the survey, young tradespeople still face significant barriers despite their enthusiasm for skilled trades.

Almost half (42%) identified the persistent social stigma surrounding these professions as a significant obstacle, while more than a third (35%) pointed to a lack of parental support.

However, social media is emerging as a powerful tool for changing these perceptions.

Three-quarters (75%) wanted to use online platforms to raise awareness and visibility for skilled careers.

This indicates a growing recognition of its potential to inspire others to view skilled trades as a fulfilling and rewarding career path.

The survey results also underscore young professionals' deep passion for their trades and their eagerness to share this enthusiasm.

Almost half (44%) acknowledged that social media inspired their career choices, and more than half of that cohort were inspired by a specific influencer or brand.

Nearly 70% reported that their primary motivation for choosing a specific skill was to work with their hands. 44% cited the desire to positively impact the global community, while 42% noted a willingness to start their own business.

Forty-five per cent cited the cost-effectiveness of vocational education and training as a top factor in choosing it over college. In contrast, 53% cited the earning potential of a skill-based career.