Social media gives trades nearly half their customers
Posted: Thursday, September 28th, 2023
New research from Direct Line Business Insurance reveals tradespeople who use social media get almost half (47%) of their jobs through these channels, PHAM News reported. As many as 93% are using sites such as Facebook and Instagram to attract customers, and over a third (35%) say that they get jobs through social media three or more times a week. Almost 60% of tradespeople using social media say that Facebook is the most effective social media outlet to generate leads for their business, with Instagram (39%), YouTube (33%) and even TikTok (31%) being used as major lead generators. While using social media is an effective method of generating leads and promoting a business, it does come with risks. Nearly a quarter (23%) say that they have received unjustified complaints or reviews online. These unjustified complaints are damaging to the bottom line, with 70% of tradespeople whose company received negative comments on social media saying it influenced the company’s ability to find business. These negative reviews impact tradespeople’s mental health, with 71% saying that criticism and complaints on social media have affected their mental well-being to some degree. When receiving unjustified reviews or complaints over social media, almost half (46%) of tradespeople resolved these issues with the client directly, 37% got the complaint taken down through the social media site itself, and 13% opted to take legal action.
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