A survey carried out ahead of the campaign’s launch by mercantile company Chadwicks found 85% of tradespeople feel their colleagues are reluctant to talk about their mental health.

It was this research, and that statistic in particular, that spurred Sadlier, who now works as a psychotherapist, to come on board for the campaign.

“There’s lots of parallels to the world of professional sport I was in. It’s male-dominated,” he said.

“The culture of the industry you’re in is an obstacle to talking about this stuff, seeking support or just opening up about various aspects of your life.

“There are lots of different pockets of society, certain families, industries, or communities where discussing mental health isn’t encouraged or maybe actively discouraged.

“When stigma around mental health is ingrained into the culture of an industry, how does that get tackled? Particularly when 79% of those surveyed said there’s a stigma around talking about mental health among tradespeople.”

Sadlier sat down with former Ireland rugby international Donncha O’Callaghan and actor and comedian Willa White, who is also a qualified scaffolder, for a podcast discussing the importance of talking about mental health.

Elements of life as a tradesperson may lend to mental health difficulties, Sadlier said, but there are plenty of positives as well.

“It can often be an active role where you’re physically moving, sometimes you can be outdoors and exposed to fresh air as opposed to a dark, dingy office,” he said.