Plasterer Naima Ben-Moussa’s life story is marked by unimaginable challenges, yet her triumphant founding of Rebuilding Lives UK serves as the video's narrative backbone.

Through her eyes, we see the pain, the fight, and ultimately, the emergence of a warrior dedicated to supporting others on their journey to rebuild their lives. Naima was chosen for Lewis’ video through her willingness to share her story – not something many domestic abuse survivors can do.

She set the charity Rebuilding Lives UK up on the back of her ability to provide domestic repairs to the houses of women and children affected by domestic abuse, having trained as a plasterer. 

In addition to providing vital repairs, Naima and the charity provide potentially lifesaving personal and home security products to women at risk of violence.

Following media interviews and her being hailed as the hero ‘Lady In Red’, Naima’s charity gained attention and valuable donations, which enabled her to expand the support it provides.

While the charity has impressive backing from supporters, including Jeremy Vine and ambassador Nina Hossain, Naima’s charity is still in its infancy. It needs valuable donations so that she and her team of volunteers can continue to help others.

Naima says, "I cannot begin to say how overwhelmed I am that Lewis Capaldi chose me to be the face of his latest video for A Cure For Minds Unwell, which tells my story that I hope will help save lives.

“Help is there – even though so many people don’t know where to turn. The hope for me is that through raising awareness, we, and other charities like us, can help people overcome the bad times because you know help is there. Please seek out the help.”

Naima hopes that Lewis’ help in telling her story of how you can rebuild your life with support will make people feel compelled to donate to her charity.

The charity focuses on providing security measures to women who have experienced and are at risk of violence. It works closely with fellow organisations supporting women who are experiencing domestic abuse by providing repairs within homes damaged by abusers and much-needed security to help make families feel safe.