Hallstone records ‘exponential’ sales growth
Posted: Friday, August 4th, 2023
Having relaunched as a trade-only brand in March this year, Hallstone has revealed that sales of its bulk bag products are up over 50% on last year’s figures, Builders’ Merchants News reported. Hallstone supplies bulk bag products including premium topsoil, bark mulch, wood chippings and compost, to a network of over 400 stockists across the UK. Taking the decision not to sell directly online, Hallstone updated its branding and website with the express intention of driving customers to trade stockists, a tactic that is working well for the firm - Hallstone's merchant channel being 47% up on the previous year and the number of Hallstone stockists increasing by 63%. "We have a clear, simple focus; consistent, reliable, premium landscaping products to the trade, at competitive prices.” Jonathan Hill, Sales Director at Hallstone said, "We’re very pleased to see that our new approach is being so well received by trade customers, it speaks volumes about the products and the service we provide.” Earlier this year, the company appointed Chris Barker to the role of Sales Manager – Merchants to provide dedicated support for builders’ merchants. Chris has been responsible for developing the business to optimise all products, with a particular focus on the Hallstone brand which is dedicated to the trade market.
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