Daily Mail comes under attack for calling UK builders ‘woke’
Posted: Tuesday, June 21st, 2022
The Daily Mail has come under attack for publishing an article that stereotyped UK builders and proclaimed that tradesmen have “gone woke” because they no longer wolf-whistle at women, eat greasy-spoon breakfasts and are history buffs. The article posted on the paper’s online platform MailOnline was based on a poll of 2,000 builders conducted by Toolstation. The survey found that three-quarters of tradesmen said they regularly discussed emotions with colleagues, two-thirds shun fried breakfasts, one in five is an art-lover and one in three even reported being either vegetarian or eating meat less than twice a week. According to the survey, one builder in 10 starts the day with stretches, practising either Pilates or yoga, and a similar number regularly meditate. Three-quarters said they enjoyed reading, favouring history, autobiographies and novels. Only one in five preferred reading the sports pages in newspapers. Toolstation’s Greg Richardson said: “Those who work in the trades are changing, and our research shows that many outdated stereotypes no longer reflect reality.”
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