Lancashire-based Crown Paints and the Wickes have launched a charitable partnership which will see Crown Paints’ products donated to local community groups and organisations across the country, Painting & Decorating News reported. The initiative sees Crown become the official paint partner for the Wickes Community Programme, which launched in 2022 to help local charities and community organisations transform and maintain spaces. They have a product fund of £250,000 and have already supported over 2,400 projects including scout groups, community gardens and schools. Through the collaboration, Crown has pledged to supply 34,000 litres of paint each year to community groups to enable Wickes to support even more projects. In a commitment to improve sustainability within the decorating industry, the initiative also sees repurposed paint that may otherwise be disposed of given a new lease of life.
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