Commercial radio’s reach hits 38.2 million in Q3
Posted: Friday, October 28th, 2022
UK commercial radio has had its most successful quarter ever, according to the latest figures from RAJAR. Data for Q3 showed commercial radio’s reach was up 1.4 million year-on-year, to a record 38.2 million weekly listeners. Commercial radio’s share of listening was also at its highest ever and crossed 50% for the first time. For the second consecutive quarter, commercial radio also boasted a higher combined share of listening than the BBC. The popularity of commercial radio was also behind the growth in total online radio listening. Total online radio listening, which includes smart speakers, hit 24% in the third quarter, up 6% on the same period last year. DAB radio services remained at 66% overall. “The fact that record audiences are tuning in to commercial radio in record numbers is great news for advertisers,” said CEO of Radiocentre, Matt Payton. “The data demonstrates radio’s enduring popularity with the great British public, whether they are listening on a radio set, in a car, or on a smart speaker. It is also a reflection of the hard work and investment of radio stations in providing greater choice and quality for listeners, offering a valuable mix of entertainment, music, news, information and companionship,” he added.
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