According to Builders’ Merchant News, the system, named My City Plumbing Rewards, was introduced nationwide on 1 June, following a successful pilot scheme in Scotland.

As a member of the My City Plumbing Rewards club, trade customers can earn rewards on everything they buy, both in-store and online, and cash them in for a range of products, treats and experiences ranging from Google and Apple technology to larger items such as trips and holidays.

The more a customer spends, the more rewards they can redeem, with an added benefit that points last for a full year before they expire.

CEO Dave Evans said “At City Plumbing we pride ourselves on delivering great value products and service to our customers.

“Today we are pleased to launch our My City Plumbing Rewards scheme, a loyalty scheme that will offer our current and future customers great deals and opportunities to earn points to then redeem against lots of treats.”

Purchases at The Bathroom Showroom are also included in the scheme, replacing and amalgamating a pre-existing rewards programme at the bathroom specialist.

Points are tiered depending on the items bought, with extra Eco points on offer for Energy Efficient products.

This means the scheme can also be used to nudge customers towards more sustainable choices as well as provide training discounts.

My City Plumbing Rewards members will have access to new educational content, from training videos and quick fixes to frequently asked questions.

In addition, customers will be able to donate their points to charity – using the Points with Purpose option – either to City Plumbing’s official charity, the Teenage Cancer Trust, or one of a few local charities.