The Pitch Perfect team are specialists in structural carpentry, cut and pitch roofing and loft conversions that operate from Southeast London.

James Watkins, Liam Gaul, and Max Lee founded the joinery business in January 2022 after discovering a need for niche roof work in London.

Working together has been a big learning curve says Watkins, who has amassed a lot more work experience than the other two.

"We're still finding out feet. I think naturally we're folding into positions that suit our personalities. We know each other's strengths and weaknesses. If we are struggling, we help each other out," he adds.

As a niche carpentry business, Pitch Perfect's key clients and builders and developers.

"While we do one-off jobs with homeowners, the majority of our work comes from developers and builders whom we've built good relations with," Gaul says.

"Most of our work is with recurring customers, very rarely we lose a customer," pipes in Watkins.

Together, the three partners have built a team of seven at Pitch Perfect, and form teams of two to complete jobs.

"We have got quite a young firm so it's always bubbly and there's a lot of energy," Lee notes.

The partners have set roles in the company, Lee manages the finances. I think my skills suit that side of things. I enjoy it. It comes quite naturally to me," he says.

However, in terms of pricing clients, all three dip their hands in. "We can all do a bit of pricing," reveals Gaul.

"It depends on the relations we each have with individuals and the companies we work for and who their point of contact is within the company," Lee points out.

In terms of the type of work, they take on, 80% is structural carpentry for builders, 10% is loft conversations, and the rest is the odd jobs.

"When we end up with good relations with builders and they like the job we do on the roof, they call us back for bits of other work they may have," says Lee.

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