Demand for female painters “surging”
Posted: Tuesday, July 30th, 2024
Online search data by independent paint retailer The Paint Shed shows that demand for female painters and decorators is surging, P&D News reported. Google searches for “Female Decorators Near Me” have recently shown a massive 85% increase. When broken down regionally, there were vital hot spots of interest. Sheffield and Plymouth saw searches surge 400%. Managing director of The Paint Shed, Michael Rolland commented, “It is encouraging to see a gradual increase in women entering trades, hopefully contributing to a more diverse and inclusive industry.” While women currently represent approximately 4% of the painting and decorating sector, The Paint Shed is optimistic that growth and interest are trends which will persist, contributing to a breakdown in traditional gender barriers and enriching the trades with a broader range of talent and perspectives. He adds: “We’ve seen that demand for tradeswomen is increasing. For example, Google searches for female painters and decorators have surged, which may have spurred women to enter a previously male-dominated industry.” The company’s analysis of search trends shows that female painters and decorators are specifically in demand in Sheffield, Plymouth, Bristol and Liverpool, which suggests that previous prejudices could be waning.
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