JTL launches new campaign to showcase the people behind successful apprenticeships

​​​​​​​The first phase of this long-running campaign launches at the start of National Apprenticeship Week and will run for two weeks

JTL has launched a new advertising campaign that places people at the heart of apprenticeships, showcasing apprentices, employers, and JTL Training Officers working together to build successful careers in the electrical, plumbing, and heating industries.

The campaign highlights JTL’s model, which provides every apprentice with a dedicated training officer who supports and assesses them in the workplace.

Visually, the campaign reflects the vital link training officers create between apprentices and employers, ensuring both receive the guidance and support they need throughout the apprenticeship journey.

To deliver the campaign, JTL appointed leading construction marketing agency Harris Creative as its brand and creative partner following a competitive pitch process.

Leeds-based Harris Creative was selected for its strong understanding of the construction employer market and its ability to engage both employers looking to recruit apprentices and individuals considering a career in the industry.

The campaign features authentic employers, JTL delivery team staff and apprentices, highlighting how JTL works closely with employers to understand their individual business needs, while ensuring apprentices receive high-quality training and tailored support throughout their programme.

The first phase of this long-running campaign launches at the start of National Apprenticeship Week and will run for two weeks.

Activity will run across paid digital social media on Facebook and Instagram for employers and learners, with additional learner-focused activity on TikTok to reach a younger audience.