Home builders hand ‘Power to Move’ to buyers

​​​​​​​The annual initiative will shine a light on the benefits of new build homes and, against a backdrop of affordability pressures and wider market challenges

The Home Builders Federation (HBF) has announced the industry’s New Homes Week 2026 campaign will take place from 2-8 February with the theme 'Power to Move'.

This year's initiative features a new partnership with Octopus Energy, plus lifestyle influencers including returning advocate Olivia Bowen and new collaborators Kirsty Gore and Tayo Oguntonade, and support from Rightmove and Zoopla.

The annual initiative will shine a light on the benefits of new build homes and, against a backdrop of affordability pressures and wider market challenges, highlight why they remain a strong option for buyers.

It will showcase information and guidance to empower prospective buyers, from first-time purchasers taking their initial steps on the property ladder, to growing families seeking more space, and downsizers looking for a lower-maintenance, future-proof home.

The 2026 ‘Power to Move’ theme aims to empower would-be home purchasers to make fully informed decisions about their next property, whether that’s renting vs buying a brand-new property or buying a ‘pre-loved’ property.

It will bring together a roster of expert spokespeople to provide clear, trusted information that cuts through market uncertainty and motivates consumers to take their next step with confidence.

Olivia, Kirsty and Tayo will join homeowners and property experts across New Homes Week’s social channels throughout the week, with each day focusing on different aspects of buying new, from the dedicated support to guide you through the process to built-in energy-efficiency features and 10-year warranties for added peace of mind.